What brands do you associate with?

Last I checked, I don’t really “associate” with any brands.

I say that, because, technically, brand association means people would use my name in the same sentence as the name of that brand, or I would actively be bringing them up in conversation. You know, something along the lines of “hey, have you tried [random brand]? I think they’re great.”

If you’ve caught the reference in some of my previous posts, you’ll notice that I refer to one of my previous employers by poorly describing their logo. That’s because I don’t want to call them out by name, and thereby be directly associated with them and their brand.

Sure, sometimes I make reference to other brands by name, but it’s moreso because of the situational requirement to be specific. In those cases I’m not associating with their brand because I’m not using their product or providing some kind of subjective opinion (although, if I have previously, I’m probably still trying to be productive and objective.)

So, again, I don’t really associate with any brands.