Daily writing prompt

If you had a freeway billboard, what would it say?

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With all of the prompts I’ve been answering the last few months, I can definitely say I had not been expecting this one. Not that it’s a wildly different or shocking prompt, comparatively, but just not something I was completely expecting at this point with the general trend of all the previous prompts.

Driving around my city, going to work, maybe going shopping or just getting something to eat, I’ve seen a wide variety of billboards. Some of them are the old style where it is one massive picture and it could be up there for months or even years, but I’ve seen more and more of the digital ones being put up or replacing the old ones. This is a big deal to me when thinking about today’s prompt because duration could play a part in what I would like to have plastered on a massive wall of pure advertisement for the world to see. Since the question is about a freeway billboard, I imagine the duration would be limited to months unless I had a special contract, so I’ll operate under that pretense. Just a couple months of ad space hanging where tens of thousands of people can see it regularly. But what to put on it?

So many choices! I could make it serious, or funny. I could try to just spread a good message to brighten someone’s day, or call out something important that I think the world should be know. Or I could just make it a shameless plug for my content, although that carries some risks. I could plug my Twitch channel (that I rarely use anymore but might return to someday), but then I have to be cautious of people recognizing my face in public or at work. HR might have a field day. The same could be said for if I were to get a novel published and I wanted to use billboard space as part of an ad campaign. I’d have to be ready for the potential consequences. Maybe I should just opt for something funny or inspiring. Oh! I had an idea. Something to really mess with people.

What if my billboard was one of those “Find X differences” images that I used to see on social media, but instead of putting up two nearly identical images with minor changes they’re just both the same image? I wonder how many people would get pissed off.